For me, it was a few years ago. I stumbled upon a black wool blazer while browsing in my favorite store. It was on sale (bonus!), and it seemed to be something that would go with anything. You know, the kind of thing that could be paired with dress pants in the office or with jeans on the weekend. Even with the sale price, however, it was still a pretty major investment and I hesitated before buying it. I am so glad that I actually made the purchase, however. I wore that blazer frequently during the next year or two. I got more than my monies worth before I got pregnant and well, in the back of the closet it went.
This fall I was digging in the back of my closet for something to wear and came across that blazer. I had completely forgotten that I had it and I’m sure it’s been 3 years since I last had it on. I tried it on, and bam! I fell in love all over again. I have worn that blazer more than any other piece in my wardrobe since.
Often times when my clients hear the price of my large signature albums they have a bit of sticker shock. I mean, $1200 + is definitely a lot of money. The thing is, that an album is one of those things that will always be a treasure. Every time you hold it in your hands, you’ll realize how priceless these memories are.
I’m willing to bet that like me you already have images saved to your phone or your computer that you feel are priceless. When you take the time to document your pregnancy, birth and baby professionally, those images become a part of your family’s history. These photographs should be preserved for future generations and that is exactly what an album will do. Most of my albums have a lifespan of 200 to 300 years.
I’ve always justified more expensive clothing purchases using my “cost per wear” method. Basically, if an item costs me $300, but I am able to wear it every day for a year, it is actually less than $1 per wear. Compare that to buying a similar item at a cheaper store for $40, but only getting to wear it 10 times before it looks like crap and has to be thrown out, the $40 item is 4 times more expensive per wear than the $300 one. I know this seems like a stretch, but I’m sure that I have worn my blazer 300 times and it still looks incredible!
An album is much the same. If you have that album for even 100 years, the cost to you is only $1 per month or $0.23 per week. When you break it down, that seems like a minor investment for something that will bring a smile to your face each time you look at it.
Here are a few images from the most recent album that I created for a client.
If you’d like to create something similar, contact me by clicking this link and we can discuss the process.